CombineHealth: Frontend Rebuild & 1M Impressions/Day
1M+ daily impressions & 100% PageSpeed
Industry
HealthTech / SaaS
Service
Web Development, SEO Services
Client
CombineHealth
Timeline
1 week MVP + ongoing scaling
The Problem
The old website was incomplete, lacking product sections and crucial pages requested by the design and marketing teams.
PageSpeed Insights scores were languishing around 20-30%, severely restricting organic visibility.
Animations were broken, client images were outdated, and there was a total absence of JSON-LD Schema required for traditional search and AI search engines.
The Approach
Frontend Architecture & Build
Rebuilt the missing sections from Figma using Next.js, React, Tailwind, and custom CSS. Repaired broken animations using Tailwind and Framer Motion, and updated the site with fresh client images.
Aggressive Performance Optimization
Refactored the codebase to eliminate render-blocking resources and optimize assets, driving Google PageSpeed Insights scores from ~25% up to 100% across all pages.
Technical SEO & GEO (AI-SEO)
Added comprehensive JSON-LD Schema to all pages. Configured robots.txt, dynamic sitemaps, and added an llm.txt file to ensure the site was fully optimized for Generative Engine Optimization (Perplexity, ChatGPT, etc.).
Marketing Collaboration
Set up Google Search Console and Bing Webmaster Tools. Supported the marketing team's Webflow blogging efforts based on their programmatic keyword research by conducting regular SEO audits and implementing technical fixes.
The Results
Daily Search Impressions
PageSpeed Insights Score
AI-SEO Ready (llm.txt/Schema)
Key Takeaways
- →Technical SEO blockers (like 25% PageSpeed or missing Schema) act as a massive drag on a marketing team's content efforts. Fixing them acts as a force multiplier.
- →Anticipating AI-Search (GEO) with tools like llm.txt is no longer optional for modern SaaS marketing sites.
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