SEO & GEO
What is AI Crawlers?
Definition
Automated bots operated by AI companies — including GPTBot, PerplexityBot, and ClaudeBot — that scan websites to build the knowledge bases powering AI search engines.
In more detail
AI crawlers are web-scraping bots run by AI companies to index content for their search and training systems. The major ones are GPTBot and ChatGPT-User (OpenAI), PerplexityBot (Perplexity), ClaudeBot and anthropic-ai (Anthropic), Google-Extended (Google's AI training crawler), and Bingbot (Microsoft, which powers Copilot citations).
These crawlers behave similarly to Googlebot — they follow links, read HTML, parse structured data, and respect robots.txt directives. However, their purpose is different. While Googlebot builds a search index for ranking pages, AI crawlers build knowledge bases for generating answers. A page that is blocked from AI crawlers cannot be cited in AI search results, regardless of how well it ranks on Google.
Managing AI crawler access is a key GEO decision. Blocking all AI bots (via robots.txt) means your content will not appear in AI-generated answers. Allowing them means your content can be cited but also used for training. Most businesses focused on visibility should allow AI crawlers — the default User-Agent: * Allow: / covers most of them, but being explicit in your robots.txt signals intentional AI accessibility.
Why it matters
If you block AI crawlers in your robots.txt, your content cannot be cited in ChatGPT, Perplexity, or Copilot answers — period. Understanding which bots to allow is the first technical step in any GEO strategy.
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