What is Open Graph Tags?

Open Graph (OG) tags are snippets of HTML in your page's head section that tell social media platforms how to display your link when someone shares it. Without them, platforms guess — often poorly — pulling a random image and truncated text.

The essential OG tags are og:title (the headline shown in the preview), og:description (the summary text), og:image (the preview image — should be 1200x630 pixels), and og:type (usually 'website' or 'article'). For articles, you should also include article:published_time and article:modified_time.

OG tags also matter for AI search. When AI crawlers process your page, OG tags provide clean, structured signals about what the page is and what it covers. A page with well-written OG tags is easier for both social platforms and AI systems to understand and represent accurately.